Privacy Policy

With this privacy policy, we provide information about the processing of personal data in connection with our activities and operations, including our website under the domain name www.8247.ch. In particular, we inform you for what purpose, how, and where we process which personal data. We also provide information about the rights of persons whose data we process. For individual or additional activities and operations, we may publish further privacy policies or other information on data protection. We are subject to Swiss data protection law and any applicable foreign data protection law, such as in particular that of the European Union (EU) with the European General Data Protection Regulation (GDPR).

The European Commission recognized with the decision of July 26, 2000, that Swiss data protection law ensures adequate data protection. With the report of January 15, 2024, the European Commission confirmed this adequacy decision.

1. Contact Addresses

Responsibility for the processing of personal data: Daniel Fink, Gründenstrasse 51b, 8247 Flurlingen info@8247.ch

In individual cases, third parties may be responsible for the processing of personal data, or there may be joint responsibility with third parties.

Data Protection Officer or Data Protection Advisor

We have the following data protection officer or data protection advisor as a contact point for data subjects and authorities for inquiries in connection with data protection: Daniel Fink, Gründenstrasse 51b, 8247 Flurlingen info@8247.ch

2. Terms and Legal Bases

2.1 Terms

Data subject: Natural person about whom we process personal data.

Personal data: All information relating to an identified or identifiable natural person.

Sensitive personal data: Data concerning trade union, political, religious, or philosophical views and activities, data concerning health, the intimate sphere, or affiliation with an ethnic group or race, genetic data, biometric data that uniquely identifies a natural person, data concerning criminal and administrative sanctions or prosecutions, and data concerning social assistance measures.

Processing: Any handling of personal data, regardless of the means and procedures applied, for example, querying, matching, adapting, archiving, storing, reading out, disclosing, obtaining, recording, collecting, deleting, disclosing, sorting, organizing, saving, modifying, distributing, linking, destroying, and using personal data.

European Economic Area (EEA): Member states of the European Union (EU) as well as the Principality of Liechtenstein, Iceland, and Norway.

2.2 Legal Bases

We process personal data in accordance with Swiss data protection law, in particular the Federal Act on Data Protection (Data Protection Act, FADP) and the Ordinance on Data Protection (Data Protection Ordinance, DPO).

We process – if and to the extent that the European General Data Protection Regulation (GDPR) is applicable – personal data in accordance with at least one of the following legal bases:

Art. 6 para. 1 lit. b GDPR for the necessary processing of personal data for the performance of a contract with the data subject as well as for the implementation of pre-contractual measures.

Art. 6 para. 1 lit. f GDPR for the necessary processing of personal data to protect legitimate interests – including the legitimate interests of third parties – unless the fundamental freedoms and rights as well as interests of the data subject prevail. Such interests are, in particular, the permanent, humane, secure, and reliable exercise of our activities and operations, ensuring information security, protection against misuse, enforcement of our own legal claims, and compliance with Swiss law.

Art. 6 para. 1 lit. c GDPR for the necessary processing of personal data to fulfill a legal obligation to which we are subject under any applicable law of member states in the European Economic Area (EEA).

Art. 6 para. 1 lit. e GDPR for the necessary processing of personal data to perform a task that is in the public interest.

Art. 6 para. 1 lit. d GDPR for the necessary processing of personal data to protect vital interests of the data subject or another natural person.

Art. 9 para. 2 ff. GDPR for the processing of special categories of personal data, in particular with the consent of the data subjects.

The European General Data Protection Regulation (GDPR) refers to the processing of personal data as the processing of personal data and the processing of sensitive personal data as the processing of special categories of personal data (Art. 9 GDPR).

3. Nature, Scope, and Purpose of the Processing of Personal Data

We process those personal data that are necessary to be able to carry out our activities and operations permanently, humanely, securely, and reliably. The processed personal data may fall in particular into the categories of browser and device data, content data, communication data, metadata, usage data, master data including inventory and contact data, location data, transaction data, contract data, and payment data.

We also process personal data that we receive from third parties, obtain from publicly accessible sources, or collect in the exercise of our activities and operations, provided that such processing is permissible for legal reasons.

We process personal data, as far as necessary, with the consent of the data subjects. In many cases, we can process personal data without consent, for example, to fulfill legal obligations or to protect overriding interests. We may also request consent from data subjects even if their consent is not required.

We process personal data for the duration required for the respective purpose. We anonymize or delete personal data, in particular depending on statutory retention and limitation periods.

4. Disclosure of Personal Data

We may disclose personal data to third parties, have it processed by third parties, or process it jointly with third parties. Such third parties are, in particular, specialized providers whose services we use.

We may disclose personal data, for example, to banks and other financial service providers, authorities, educational and research institutions, consultants and lawyers, interest groups, IT service providers, cooperation partners, credit and economic information agencies, logistics and shipping companies, marketing and advertising agencies, media, organizations and associations, social institutions, telecommunications companies, and insurance companies.

5. Communication

We process personal data to be able to communicate with individuals as well as with authorities, organizations, and companies. In doing so, we process in particular data that a data subject transmits to us when contacting us, for example, by post or email. We may store such data in an address book or with comparable tools.

Third parties who transmit data to us about other persons are obliged to independently ensure the data protection of these data subjects. In particular, they must ensure that such data is correct and may be transmitted.

6. Data Security

We take appropriate technical and organizational measures to ensure data security appropriate to the respective risk. With our measures, we ensure in particular the confidentiality, availability, traceability, and integrity of the processed personal data, without however being able to guarantee absolute data security.

Access to our website and our other online presence is via transport encryption (SSL / TLS, in particular with the Hypertext Transfer Protocol Secure, abbreviated HTTPS). Most browsers warn against visiting websites without transport encryption.

Our digital communication – like fundamentally any digital communication – is subject to mass surveillance without cause or suspicion by security authorities in Switzerland, the rest of Europe, the United States of America (USA), and other countries. We cannot exert any direct influence on the corresponding processing of personal data by intelligence services, police stations, and other security authorities. We also cannot rule out that a data subject is specifically monitored.

7. Personal Data Abroad

We fundamentally process personal data in Switzerland and the European Economic Area (EEA). However, we may also export or transmit personal data to other states, in particular to process it there or have it processed there.

We may export personal data to all states on Earth and elsewhere in the universe, provided that the law there ensures adequate data protection according to the decision of the Swiss Federal Council and – if and to the extent that the General Data Protection Regulation (GDPR) is applicable – also according to the decision of the European Commission.

We may transmit personal data to states whose law does not ensure adequate data protection, provided that data protection is ensured for other reasons, in particular on the basis of standard data protection clauses or with other appropriate guarantees. Exceptionally, we may export personal data to states without adequate or appropriate data protection if the special data protection requirements are met, for example, the express consent of the data subjects or a direct connection with the conclusion or execution of a contract. We will be happy to provide data subjects with information about any guarantees or provide a copy of any guarantees upon request.

8. Rights of Data Subjects

8.1 Data Protection Claims

We grant data subjects all claims in accordance with applicable data protection law. Data subjects have the following rights in particular:

Information: Data subjects can request information as to whether we process personal data about them, and if so, which personal data it is. Data subjects also receive the information necessary to assert their data protection claims and ensure transparency. This includes the processed personal data as such, but also, among other things, information on the purpose of processing, the duration of storage, any disclosure or export of data to other states, and the origin of the personal data.

Correction and Restriction: Data subjects can correct incorrect personal data, complete incomplete data, and have the processing of their data restricted.

Deletion and Objection: Data subjects can have personal data deleted (“right to be forgotten”) and object to the processing of their data with effect for the future.

Data Release and Data Transfer: Data subjects can request the release of personal data or the transfer of their data to another controller.

We may postpone, restrict, or refuse the exercise of the rights of data subjects within the legally permissible framework. We may point out to data subjects any requirements to be met for the exercise of their data protection claims. For example, we may refuse information in whole or in part with reference to confidentiality obligations, overriding interests, or the protection of other persons. We may also, for example, refuse the deletion of personal data in whole or in part, in particular with reference to statutory retention obligations.

We may exceptionally provide for costs for the exercise of rights. We will inform data subjects in advance of any costs.

We are obliged to identify data subjects who request information or assert other rights using appropriate measures. Data subjects are obliged to cooperate.

8.2 Legal Protection

Data subjects have the right to enforce their data protection claims through legal action or to file a report or complaint with a data protection supervisory authority.

The data protection supervisory authority for private controllers and federal bodies in Switzerland is the Federal Data Protection and Information Commissioner (FDPIC).

European data protection supervisory authorities are organized as members of the European Data Protection Board (EDPB). In some member states in the European Economic Area (EEA), the data protection supervisory authorities have a federal structure, in particular in Germany.

9. Use of the Website

9.1 Cookies

We may use cookies. Cookies – our own cookies (first-party cookies) as well as cookies from third parties whose services we use (third-party cookies) – are data stored in the browser. Such stored data need not be limited to traditional cookies in text form.

Cookies can be stored in the browser temporarily as “session cookies” or for a certain period as so-called permanent cookies. “Session cookies” are automatically deleted when the browser is closed. Permanent cookies have a specific storage duration. Cookies enable, in particular, a browser to be recognized the next time our website is visited and thereby, for example, to measure the reach of our website. However, permanent cookies can also be used for online marketing, for example.

Cookies can be deactivated or deleted in whole or in part at any time in the browser settings. Without cookies, our website may no longer be available in its full scope. We actively request – at least if and to the extent necessary – express consent to the use of cookies.

For cookies used for success and reach measurement or for advertising, a general objection (“opt-out”) is possible for numerous services via AdChoices (Digital Advertising Alliance of Canada), the Network Advertising Initiative (NAI), YourAdChoices (Digital Advertising Alliance), or Your Online Choices (European Interactive Digital Advertising Alliance, EDAA).

9.2 Logging

We may log at least the following information for each access to our website and our other online presence, provided that these are transmitted to our digital infrastructure during such access: date and time including time zone, IP address, access status (HTTP status code), operating system including user interface and version, browser including language and version, individual sub-page of our website accessed including the amount of data transferred, website last accessed in the same browser window (referer or referrer).

We log such information, which may also constitute personal data, in log files. The information is necessary to be able to provide our online presence permanently, humanely, and reliably. The information is also necessary to be able to ensure data security – also by third parties or with the help of third parties.

9.3 Tracking Pixels

We may integrate tracking pixels into our online presence. Tracking pixels are also referred to as web beacons. Tracking pixels – also from third parties whose services we use – are usually small, invisible images or scripts formulated in JavaScript that are automatically retrieved when our online presence is accessed. Tracking pixels can capture at least the same information as in log files.

10. Notifications and Communications

10.1 Success and Reach Measurement

Notifications and communications may contain web links or tracking pixels that record whether an individual communication was opened and which web links were clicked. Such web links and tracking pixels can also record the use of notifications and communications on a personal basis. We need this statistical recording of usage for success and reach measurement in order to be able to send notifications and communications effectively and humanely as well as permanently, securely, and reliably based on the needs and reading habits of the recipients.

10.2 Consent and Objection

You must fundamentally consent to the use of your email address and your other contact addresses, unless the use is permissible for other legal reasons. For the possible obtaining of a double-confirmed consent, we may use the “double opt-in” procedure. In this case, you will receive a notification with instructions for double confirmation. We may log obtained consents including IP address and timestamp for evidence and security reasons.

You can fundamentally object to receiving notifications and communications such as newsletters at any time. With such an objection, you can simultaneously object to the statistical recording of usage for success and reach measurement. Necessary notifications and communications in connection with our activities and operations remain reserved.

10.3 Service Providers for Notifications and Communications

We send notifications and communications with the help of specialized service providers. We use in particular: Mailchimp: communication platform; provider: The Rocket Science Group LLC DBA Mailchimp (USA) as a subsidiary of Intuit Inc. (USA); information on data protection: Privacy Policy (Intuit) including “Country and Region-Specific Terms”, “Mailchimp Privacy FAQ”, “Mailchimp and European Data Transfers”, “Security”, Cookie Policy, “Privacy Rights Requests”, “Legal Terms”.

We are present on social media platforms and other online platforms in order to be able to communicate with interested persons and provide information about our activities and operations. In connection with such platforms, personal data may also be processed outside Switzerland and the European Economic Area (EEA).

The general terms and conditions (GTC) and terms of use as well as privacy policies and other provisions of the individual operators of such platforms also apply in each case. These provisions provide information in particular about the rights of data subjects directly against the respective platform, which includes, for example, the right to information.

For our social media presence on Facebook including so-called Page Insights, we are – if and to the extent that the General Data Protection Regulation (GDPR) is applicable – jointly responsible with Meta Platforms Ireland Limited (Ireland). Meta Platforms Ireland Limited is part of the Meta companies (including in the USA). Page Insights provide information on how visitors interact with our Facebook presence. We use Page Insights to be able to provide our social media presence on Facebook effectively and humanely.

Further information about the nature, scope, and purpose of data processing, information on the rights of data subjects, and the contact details of Facebook as well as Facebook’s data protection officer can be found in the Facebook Privacy Policy. We have concluded the so-called “Controller Addendum” with Facebook and thereby agreed in particular that Facebook is responsible for ensuring the rights of data subjects. For the so-called Page Insights, the corresponding information can be found on the page “Information about Page Insights” including “Information about Page Insights Data”.

12. Third-Party Services

We use services from specialized third parties to be able to carry out our activities and operations permanently, humanely, securely, and reliably. With such services, we can, among other things, embed functions and content into our website. In the case of such embedding, the services used record the IP addresses of the users at least temporarily for technically compelling reasons.

For necessary security-related, statistical, and technical purposes, third parties whose services we use may process data in connection with our activities and operations in aggregated, anonymized, or pseudonymized form. This is, for example, performance or usage data in order to be able to offer the respective service. We use in particular:

Google Services: providers: Google LLC (USA) / Google Ireland Limited (Ireland) partially for users in the European Economic Area (EEA) and Switzerland; general information on data protection: “Privacy and Security Principles”, “How Google uses personal data”, Privacy Policy, “Google is committed to complying with applicable data protection laws”, “Privacy Guide in Google Products”, “How we use data from websites or apps that use our services”, “Types of cookies and similar technologies used by Google”, “Advertising you can control” (“Personalized Advertising”).

Microsoft Services: providers: Microsoft Ireland Operations Limited (Ireland) for users in the European Economic Area (EEA), Switzerland, and the United Kingdom / Microsoft Corporation (USA) for users in the rest of the world; general information on data protection: “Data Protection at Microsoft”, “Data Protection and Privacy”, Privacy Statement, “Data and Privacy Settings”.

12.1 Digital Infrastructure

We use services from specialized third parties to be able to use the required digital infrastructure in connection with our activities and operations. These include, for example, hosting and storage services from selected providers. We use in particular:

Hostpoint: hosting; provider: Hostpoint AG (Switzerland); information on data protection: Privacy Policy.

WordPress.com: blog hosting and website builder; providers: Automattic Inc. (USA) / Aut O’Mattic A8C Ireland Ltd. (Ireland) for users in Europe, among others; information on data protection: Privacy Policy, Cookie Policy.

We use services and plugins from third parties to be able to embed functions and content from social media platforms and to enable the sharing of content on social media platforms and in other ways. We use in particular:

Facebook (Social Plugins): embedding of Facebook functions and Facebook content, for example “Like” or “Share”; providers: Meta Platforms Ireland Limited (Ireland) and other Meta companies (including in the USA); information on data protection: Privacy Policy.

Instagram Platform: embedding of Instagram content; providers: Meta Platforms Ireland Limited (Ireland) and other Meta companies (including in the USA); information on data protection: Privacy Policy (Instagram), Privacy Policy (Facebook).

LinkedIn Consumer Solutions Platform: embedding of functions and content from LinkedIn, for example with plugins such as the “Share Plugin”; provider: Microsoft; LinkedIn-specific information: “Privacy”, Privacy Policy, Cookie Policy, Cookie Management / Objection to email and SMS communication from LinkedIn, Objection to interest-based advertising.

12.3 Payments

We use specialized service providers to be able to process payments securely and reliably. For the processing of payments, the legal texts of the individual service providers, such as general terms and conditions (GTC) or privacy policies, apply additionally. We use in particular: Payrexx: processing of payments; provider: Payrexx AG (Switzerland); information on data protection: “Policies” including Privacy Policy.

13. Success and Reach Measurement

We try to measure the success and reach of our activities and operations. In this context, we can also measure the effect of third-party references or check how different parts or versions of our online offer are used (“A/B test” method). Based on the results of the success and reach measurement, we can in particular fix errors, strengthen popular content, or make improvements.

For success and reach measurement, the IP addresses of individual users are recorded in most cases. In this case, IP addresses are fundamentally shortened (“IP masking”) in order to follow the principle of data economy through the corresponding pseudonymization.

Cookies may be used for success and reach measurement and user profiles may be created. Any user profiles created include, for example, the individual pages visited or content viewed on our website, information on the size of the screen or browser window, and the – at least approximate – location. Fundamentally, any user profiles are created exclusively in pseudonymized form and are not used to identify individual users. Individual services from third parties where users are logged in may be able to assign the use of our online offer to the user account or user profile at the respective service.

Google Marketing Platform: success and reach measurement, in particular with Google Analytics; provider: Google; Google Marketing Platform-specific information: measurement also across different browsers and devices (cross-device tracking) with pseudonymized IP addresses, which are only exceptionally transmitted in full to Google in the USA, Privacy Policy for Google Analytics, “Google Analytics Opt-out Browser Add-on”.

14. Final Provisions on the Privacy Policy

We have created this privacy policy with the Data Protection Generator from Datenschutzpartner. We may update this privacy policy at any time. We will inform you about updates in an appropriate form, in particular by publishing the current privacy policy on our website.